Who is AMF?
Making the World a Better Place For All of Us
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Our Mission
Our aim is to identify people and projects in need of support for local community rebuilding of childcare post-crisis. This has been chosen as, while in the immediate phase after a crisis aid agencies and other entities go in to provide core infrastructure, the social fabric of local communities is often kept as secondary priority, with education programmes having to wait, which means people are left waiting for a sense of routine, a sense of stability and a sense of value. In so doing the AMF will not only work to sustain education programmes of some of the youngest members of the community, it will help free from disruption and fear the hearts and minds of their families, and the wider community, thus enabling hope and momentum of daily life to return sooner.
Why Tourism?
Did you know that one in every ten jobs is in the tourism sector? When a crisis hits, the tourism industry is often where much of the impact is felt.
We work in countries where tourism plays a vital role in the economy and livelihood of local people. Helping people feel secure, safe, and ready for when the tourists come back again.
Our Approach
Long-term sustainable development is at the heart of what we do. We think its important to not only show up, but stay around. Working with local partners and trusted organisations on-the-ground, our projects are lead by the communities we work with.
Founding of the anita mendiratta foundation
Officially registered with the UK Charity Commission
The work begins identifying and supporting communities in crisis
our history
The Anita Mendiratta Foundation (AMF) was founded in June 2018 out of a deeply held belief: that in the aftermath of crisis, restoring access to education is essential for rebuilding lives and communities. Officially registered as a UK charity in October 2019 (Charity No. 1185358), AMF was established to address a critical but often overlooked gap—supporting the social fabric of communities by prioritising childcare and education during the recovery phase of crises.
With a clear mission in place, 2020 marked the beginning of AMF’s operational journey. This involved building trusted partnerships, setting strong governance structures, and shaping a sustainable model for long-term impact.
In 2022, AMF launched its first on-the-ground project with APT Social Service Society in Andhra Pradesh, India. By funding school transportation, fees, and learning materials for orphaned girls, AMF began putting its mission into action—ensuring education could continue even when all else had been disrupted.
From 2023 onward, the Foundation has expanded its impact across multiple geographies:
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India (APT Social Service Society) – Now in its third year of support, this partnership includes annual site visits to ensure needs are met and growth is sustained.
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Nepal (Street Child) – A partnership to rebuild a school and WASH facilities in a remote Himalayan village devastated by the 2023 earthquake.
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India (Adventure Aid) – Launch of the Empower-Her Sewing School, offering vocational training to vulnerable young women seeking independence and opportunity.
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Jordan (Humanity & Inclusion) – Supporting inclusive education for children with disabilities, including Syrian refugee children, ensuring no child is left behind.
Focused on advancing education as a path to restoring dignity, stability, and hope in tourism-dependent communities recovering from crisis. With every project, we aim not just to respond, but to remain—building trust, nurturing growth, and enabling long-term transformation.
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