Why Support AMF

Many fundamental community pillars are often left as second priority, forced to wait until critical infrastructure such as water, sanitation, security and other resources are re-established. But some community pillars cannot and should not wait longer than absolutely necessary: schools, childcare centres and community buildings (such as markets, places of worship, training centres, workshops). Leaving families unable to work, unable to protect and educate their children, unable to bring food to the table, sustains the presence of hardship and risk. 

Large (especially those such as the UN, International Red Cross, MSF, IRC and others) entities are quick to get immediate support and aid to those countries who have been hurt, left without homes or water. They have the expertise, experience and infrastructure to unlock scalable, positive impact. That instant support is critical to ensure that no more lives are lost, further damage is prevented, and communities are not left feeling alone and without hope.

AMF supports and salutes heroic entities able to create the immediate, solid foundations for recovery. Once the dust has settled and infrastructure starts to be rebuilt, communities are reunited, and hope is beginning to be restored, brick by brick. 

Across the world, a significant number of countries and communities are dependent on tourism as a basis of economic, social, cultural and environmental stability and security. These people and places are particularly vulnerable to crisis as destination image and infrastructure are vital to attracting visitation.

This is where AMF steps in.

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AMF works to ensure that as soon as possible, in tourism-based places rebuilding from crisis, children have access to a safe space for education and childcare, thereby allowing families to re-establish lives and livelihoods knowing children are resuming their learning in locations of great care. This is vital to re-establishing economic momentum, community stability, focus and hope.


AMF works in communities across the globe where tourism plays a vital role in the economy and livelihood of local people. 1 in every 10 jobs is in tourism, therefore when a crisis hits, the tourism industry is often where much of the impact is felt. We hope to help people feel secure, safe, and ready for when the tourists come back again.

Our HOW:

Working hand in hand with local, trusted community agencies (such as Rotary International), AMF establishes the exact needs of the community going forward. This includes leveraging local community networks and programmes to identify projects and places damaged by crisis that have acted as community hubs for education, childcare, social programmes, SME support (i.e. workshops, training centres), where AMF can meaningfully partner for sustainable recovery of essential local activity.

AMF responds to crisis through 3 main ways:

1.   Outreaches directly to AMF.

2. AMF outreaches to Rotary International on witnessing a crisis unfolding and

3.   Rotary International outreaches to AMF for support when crisis occurs.


AMF works carefully with local and global entities on the front line of recovery efforts to ensure we are helping rebuilding processes when the time is right, the right way, with the right partners able to ensure sustainable, measurable results.

Our WHY:

Because no child, no community, victimised by crisis should be told to wait for hope and care. These are the real heroes of crisis. 

We are there with the community and for the community to ensure that we can provide the long-term support they need to recover from the devastating, long-lasting effects of crisis.

Help Communities Recover By Donating Today!